Mad River Mountain To Open for Winter Season
With New $6.5 Million Lodge
Mad River Mountain to Open for Winter Season with New $6.5 Million Lodge
Wildwood, Missouri, December 15, 2016 – Peak Resorts, Inc. (NASDAQ: SKIS), a leading owner and operator of high-quality, individually branded ski resorts in the United States, today announced that Mad River Mountain will open for the 2016/2017 winter season on Saturday, December 16, 2016, with a brand new base lodge, replacing the iconic Mad River Mountain lodge that was lost to fire back in September of 2015. The new $6.5 million dollar facility is an expansive two-level, 46,000 square foot structure that is twice the size of the old lodge. The new lodge also replaces an administration building and guest locker room facilities, and will house nearly all skier services under one roof.
The new, centrally located building offers 180-degree views of the ski slopes and includes fireplaces on both levels, an 800 guest dining area, as well as an expansive second floor that accommodates over 300 guests, including a custom stone-faced bar, slope-side deck, and a completely redesigned food and beverage operation focused on increased offerings. The lodge also features a large retail space, guest services, ticketing, and ski school programs on the first floor.
Guests and season pass holders will notice small features within the new building reminiscent to the one lost to the fire. The peaked roof of the new lodge features colored clerestory windows as well as exposed trusses, both of which were iconic to the A-frame design of the old Loft Bar.
"The old lodge was a favorite amongst guests and locals,” said Tom Price, general manager of Mad River Mountain. “While this new lodge will feature a ton of new amenities, better views and more space, it was important for us to pay homage to the old lodge and the many characteristics we knew and loved."
Price went on to say that while the building is new, the experience of skiing and snowboarding at Mad River will not change, "Mad River Mountain will continue to offer its guests the best skiing and riding in the state of Ohio. We've already had a wonderful run of snowmaking weather, and I'm proud to say that we'll be 100 percent open for skiing and riding, as well as operating our tubing park, on day one. That hasn't happened in years."
Last season, Mad River Mountain used temporary structures and facilities to house guest amenities in the absence of a main lodge that, while adequate, were not a permanent solution. That, coupled with last year's lack of significant snowfall in Ohio, have many looking forward to this season, including the employees.
"There is already more snow on the ground this year than we had all of last year," stated Price. "I can't wait to let our guests experience the fun on the mountain and explore our new lodge that further enhances Mad River's status as Ohio's premier resort."
About Peak Resorts
Headquartered in Missouri, Peak Resorts is a leading owner and operator of high-quality, individually branded ski resorts in the U.S. The company currently operates 14 ski resorts primarily located in the Northeast and Midwest, 13 of which are company owned, including Hunter Mountain, the Catskills' premier winter resort destination.
The majority of the resorts are located within 100 miles of major metropolitan markets, including New York City, Boston, Philadelphia, Cleveland and St. Louis, enabling day and overnight drive accessibility. The resorts under the company's umbrella offer a breadth of activities, services and amenities, including skiing, snowboarding, terrain parks, tubing, dining, lodging, equipment rentals and sales, ski and snowboard instruction and mountain biking and other summer activities. To learn more, visit the company’s website at PeakResorts.com, or follow Peak Resorts on Facebook (https://www.facebook.com/skipeakresorts), Twitter or Instagram for resort updates.
About Mad River Mountain
Mad River Mountain, now in its 55th season of operation, is Ohio's largest resort, featuring 20 ski trails with 100 percent snowmaking across its 144 skiable acres, 12 lifts, four terrain parks, and Ohio's largest snow tubing park. Located off of Route 33 in the town of Zanesfield, just outside of Bellefontaine, Ohio, the mountain is also home to Ohio’s largest snowmaking system, featuring over 120 fan guns with the ability to cover 100 percent of the terrain in as little as 72 hours. This ensures that no matter what your backyard looks like, ours is white. Mad River Mountain is a proud member of the Peak Resorts family. To learn more visit www.skimadriver.com