Peak Resorts Announces New GM at Mad River Mountain

Wildwood, Missouri, July 31, 2015 – Peak Resorts announced Tom Price as the new General Manager of Mad River Mountain in Zanesfield, OH. Price previously held a management position at Perfect North Slopes in Lawrenceburg, IN. Price will be bringing with him over 15 years of Ski Industry experience.

Ian Oliver, Director of Marketing at Boston Mills, Brandywine and Alpine Valley Ski Resorts in Northeast Ohio, was also promoted to a new position as Ohio’s Director of Marketing for Peak Resorts. Oliver has been working for Peak Resorts for almost 15 years and has been involved with Boston Mills, Brandywine and Alpine Valley for the past two seasons. Oliver’s responsibilities will now include overseeing the marketing and promotional strategies for all resorts in the state of Ohio.

Jesse Boyd, Peak Resorts’ VP of Operations, said, “We are excited to be adding someone with Tom Price’s experience to our team at Mad River Mountain. He has a well-rounded skill set that he has developed by working in many facets of the ski business. Also, Ian Oliver has continued to progress as a talented marketer, and he will be an additional asset to Mad River Mountain, on top of the work that he is already doing in Northeastern Ohio.”

About Peak Resorts


Headquartered in Missouri, Peak Resorts is a leading owner and operator of high-quality, individually branded ski resorts in the U.S. The company currently operates 13 ski resorts primarily located in the Northeast and Midwest, 12 of which are company owned. The majority of the resorts are located within 100 miles of major metropolitan markets, including New York City, Boston, Philadelphia, Cleveland and St. Louis, enabling day and overnight drive accessibility. The resorts under the company’s umbrella offer a breadth of activities, services and amenities, including skiing, snowboarding, terrain parks, tubing, dining, lodging, equipment rentals and sales, ski and snowboard instruction and mountain biking and other summer activities.